A great advantage of article marketing is the quality article-distribution services out there who handle the work for you for a reasonable fee. Choose a distribution service that has human editors look over your articles. Choose a service that has a broad spectrum of niche publishers that they submit to regularly. You also want an article distribution service that offers you other resources to help you become a better Internet marketer and article writer. The advantage of article marketing is that it allows you to get your name and links out their relatively quickly. Article marketing sends your links to a large assortment of niche markets. It does this with little or no effort on your part as far as actual distribution goes. It's value for your money and helps you build website traffic efficiently. The disadvantage of article marketing, compared to newsletters, is that you cannot blatantly promote your affiliate products in an article. Your article promotion campaign's intent is to get timely, useful information out to readers. You want to build trust with readers. You want them to see you as an authoritative information provider. You do not want them to see you as a huckster type offering fluff just to garner a sale. With newsletters you can self-promote more, albeit it in a dignified, professional manner. In addition, you cannot offer fluff here either.
Your content in a newsletter must be of premium quality as well. With a newsletter, you offer a lot of content in a few pages. If you choose to develop a multiage, online newsletter, you can pack it with facts, figures, statistics, text content, sidebars, photos, and graphics. You cannot do this with articles intended for distribution to online publishers as generic content or visit www.internet-copycatting.com With your personal newsletter, you can promote specific products with specific talk concerning them. You do not have to speak generally about a product line. You do not have to worry if you are blatantly self-promoting your website, company, or affiliate products. Consumers expect that from newsletters that trumpet an enterprise's benefits and product and service offerings. That's why they choose a particular person or business's newsletter in the first place. The idea is to let your articles and newsletters drive traffic in tandem with one another. Write those articles that offer useful, relevant information to your readers. Use a good article distribution service that provides widespread distribution of unlimited articles for a set price. Let that widespread distribution of your content and links drive traffic to your website where you can offer your unique newsletter. Show site visitors what your newsletter has to offer them in the form of product information and reviews. Encourage them to opt-in to receive your newsletter. When they do, you add names to your e-mail list. Use this list to develop relationships with potential customers. Your informative newsletter, which tells them all about you and your product offerings, can reach their mailbox weekly or monthly. You can establish a regular dialog with your newsletter readers. You can also encourage feedback from them. You build trust this way and pre-sell your newsletter readers to your affiliate products.
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