• To provide information this is where by advertisers inform would be buyers about prices of products and where they can buy the goods. It is also through advertising that the public get to know the goods that are available.
Thus advertisements may even mention the name of the supplier of the products.
This helps consumers to visit such suppliers when they are doing window shopping.
• To create demand by providing information, advertisements try to make consumers keen to buy certain goods and services. Consumers may, a result, become interested in buying goods and services. In this way, advertising creates demand for commodities. Thus advertising is very important when a product is still new on the market.
• To remind users Advertising is not only concerned with persuading would be buyers. It can also be used to remind users to buy more of a product. That is, advertising tries to persuade customers to buy more goods from the same supplier. This is usually done to avoid losing customers to competitors.
• To fight competition when many firms sell same products, each firm may use advertising to persuade consumers to buy their goods and services. This may involve spending a lot of money on advertising in order to get more customers. By advertising, consumers can be given information about the benefits they get by using the firm’s products. In this way, advertising can be used to stop consumers from buying competitors’ product.
• To publicize Advertising may be used to let the public know important changes about advertising. Thus, advertising can be used to inform consumers about the supplier’s change of address, a price change and the introduction of new product or an improvement of the existing product.
Advertising is not always aimed at selling products. It can be used to create a good name about the suppliers.
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