A mailing group is a set of individuals or institutions that you regularly send uniform messages to. This practice offers several benefits that can turn your one-time customers into frequent buyers.
Advantages of creating a mailing group:
1. Maintain a link with your customers
Through this marketing strategy, you can create a tight connection with your customers by having periodic communication with them even if they do not get the chance to go to your store as frequently as they or you would like. This way, you get to update them about trends and news, and eventually build ties with them.
2. Promote gimmicks and sales
This is a good way to inform them about new product releases and added services that they can check out at your store. You can also send them discount coupons, or announce clearance or end-of-season sales.
3. Increase customer participation
The big advantage with mailing groups is that you can market your product in a personalized manner. Once you establish a good relationship with your customers, you can be certain that they will respond to your mails by showing up during store events or by supporting your products and services.
Process of starting your mailing group
Developing your mailing group is actually easy. It does not require much from you or your clients. The following steps are enough to get your mailing group started.
1. Gather addresses
Gather addresses by posting a paper in the counter. Through this, you should collect their names, addresses, and contact numbers. If you want, you can leave an empty fish bowl near the cash register. Your customers can simply drop their business cards here to save them time and effort.
2. Create your mailing list
Collate the data and encode them on a spreadsheet on your computer. Arrange the names alphabetically and insert all necessary details. Make your mailing list simple so managing it and adding new entries would be easy.
3. Pick your mail material
Postcards are a good option for your full color prints. These are inexpensive materials that can hold good quality images. You can add tickets or coupons to your postcards by putting perforations on one side.
However, you can choose other types of print materials such as flyers, brochures and catalogs. Flyers and brochures are also inexpensive but catalogs, being multi-paged, cost more.
4. Design your material
You can delegate this task to a graphic designer or a layout artist. But if you want to save, you can get free templates in the net, especially with postcards. Have a colorful design, something that your clients would find appealing.
You can also make a mini-newsletter with your postcard by adding a few news items about your store, products and services.
5. Have them printed
To spare you the hassle, you can get a printer online. All you have to do is to submit your files, and they will process it for you.
6. Send them out
You can also choose to mail each one by yourself once your print products are shipped to your address but some online printing companies also offer direct mailing so you wouldn’t have to go through the process of distributing your mails.
It’s a pretty simple marketing approach but mailing plus postcard printing may do the trick and work wonders for your retail business.
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